The key to excellent commercial photography is flexibility. No shoot is the same as the last. Every client has a different set of needs and expectations and every art director has a new vision. Understanding all these factors, I walk into every commercial shoot with a clean slate, seeking to create something new and exciting that will compete no matter how high the bar is lifted.
Some photographers will specialize in cars, coffee beans or another small niche in the market. I have a different take on things. I specialize in challenges.
During the early years of my photography a mentor gave me some very powerful advice; “Learn to shoot everything.” I have embraced that and seized every opportunity to learn and grow as a photographer. These years of research, study, work and practice pay off at every shoot.
Need an image underwater? "Let's make it happen." Need a panoramic view of the inside of a factory? "Would you like that from the floor level or an aerial view?" Need an image that shows your corporate pride? "Tell me about your best person and we will create something beautiful.
If you really want something amazing, tell me you want something you think is impossible. That will really get the creative process moving.